MLM Sponsoring Mastery – Four Traits of A Successful MLM Sponsor

Have you been puzzled by the fact that some marketers are able to sponsor absolutely incredible amount of numbers into the opportunity while others struggle? This sponsoring question always puzzled me and I wanted to find out the exact reasons why. Through my observation and research, I have often found out the root of sponsoring difficulties often comes from the sponsor, not because of the company or the products they represent.

How to have MLM Sponsoring Success

The ultimate secret to sponsoring success is of course, YOU! No matter who you are you can become an irresistible sponsor. The key to understanding this principle is that PEOPLE join PEOPLE, not PEOPLE join COMPANIES. Competition is rather fierce in network marketing and it truly is dog eat dog world out there. The only way to have sponsoring success is to work on your image or the brand. Come up with the branding strategy that is only unique to you and no one else can imitate. Create a new niche, and become the expert in that new niche. Try to solve the problems network marketers are having problems with their business and provide solution! You brand and sponsor through providing solutions that people need and they will thank you for it!

Strengthen Core Beliefs

As a sponsor, it is important that you know your WHYs. You will be able to develop confidence and if you can confidently answer WHYs of network marketing. WHY do you believe in the products you market? Why are you in the opportunity that you are in right now. Why do you believe your opportunity will help people to improve their lives financially? You must develop and strengthen these core values which will turn in to beliefs leading in to massive MLM sponsoring action.

Duplicate To Achieve MLM Sponsoring Success

Train your new team members into a training system that will teach them the necessary skills for a successful marketing that gets results for them. Be as clear and transparent with your marketing strategies and show them the blueprint, a roadmap so that they can in turn sponsor others in to the business. Remember if there is no duplication there is no downline growth! Successful sponsors know how to leverage their time by developing leadership teams who in turn unload bulk of the workload of their sponsor’s shoulders! This kind of system is needed if you want to keep leveraging your network marketing business and have continued growth.

Learn People Skills For MLM Sponsoring Success

The greatest skill you need to have as a network marketer of course is learning how to work with people well, after all this is a people business! You have to come out of your cocoon if you want to succeed at sponsoring! Don’t be too worried if you are not a people person. The skills you need will come to you naturally as you gain experience over time. It is important to help people with sponsoring skills, but don’t get too bogged down in the process. Spending 1 on 1 time can limit the time you can sponsor new people in to your business, so be sure to use a lot of outsourcing to reduce these mundane tasks from your sponsoring routine. You can also assign these tasks to your downline, who in turn can offload a lot more time off your shoulders. In that regard, you will have more time to do what you do best and that is marketing and sponsoring more people into your organization!

Attract Sponsors and Advertisers

This article examines sponsorships and advertising as methods for making cost breakthroughs and generating extra revenues. Let’s start with sponsorships.

What do I mean by a sponsorship? It is any way to combine recognition with providing access to desirable prospects and customers for someone who, or an organization that, makes a payment or otherwise subsidizes an activity. Sponsorships are more important than ever because they help marketers avoid being lost in advertising clutter by providing higher visibility and prestige to the sponsor. When a sponsor pays you, that’s income to offset costs you cannot otherwise reduce. The effect is similar to simply reducing costs.

As the primary benefit, sponsors are usually looking for access to attractive prospects for their offerings. In many cases, your prospects and customers are also highly appealing for other companies and nonprofit organizations, making them interested in sponsoring your activities.

You may have observed some of the ways such access is provided while attending a sponsored conference or seminar. Typically, the sponsors have a chance to speak briefly to the assembled group and to have lots of marketing people present for mingling during meals and breaks. There may also be banners on the walls and notices in the printed program carrying sponsors’ names and logos. On the event invitations, there are probably mentions of the sponsors. Publicity for the activity probably includes listing sponsors by name, as well.

Under such circumstances, it’s not unusual for the sponsors’ fees to cover more than the total costs of the conference or seminar so that all attendance fees contribute profits for the conference or seminar organizer.

You may not be holding conferences or seminars. How, then, can sponsorships cover some or all of your costs? Well, you can provide online services or material that can be downloaded for little or no cost from the Internet. Such an online site can also have sponsors whose identities are prominently displayed.

You can also develop offerings that sponsors purchase. As an example, a sponsor might provide your offering as a gift to those who buy their products or services. During times of high gasoline prices, for instance, some dealers in the United States have offered hundreds of gallons of free gas for people who bought new vehicles that didn’t get very good mileage.

A sponsor might also provide marketing access for other organizations. In our community, some charities play this role by selling inexpensive books of discount coupons. The charities keep the proceeds from the book sales, after obtaining the books for free from the publishers. The companies providing the coupons pay the publisher to appear in the book. Those who buy the books save lots of money by using the discount coupons. Through the coupons, coupon providers introduce new prospects to their offerings and bring some customers back more often.

In other cases, almost all offerings will be sold to sponsors who, in turn, directly provide the offerings to their prospects and customers. For instance, golf tournaments are often staged to provide funds for charity. Sponsors are given access to special venues at the tournaments and provided with most of the tickets for the events to distribute to customers and prospects. Sponsors also receive lots of visibility in the event’s promotions. The prestige of sponsorship is increased over the company conducting such an event just for itself by improving the quality of the competing golfers, the amount of media coverage, and the number of attendees.

In another variation, a sponsor may be a supplier seeking recognition that provides a lower price for its offerings in exchange for the sponsorship. An example can be found on the computer I am using to prepare this lesson. The machine has a seal on it that says “Intel Core™ Duo inside™,” indicating what brand and kind of microprocessor I have. In exchange for this recognition, Intel slices its microprocessor prices by about 5 percent to its computer-manufacturer customers.

Another way sponsorships are structured is through paying for “objective” measurements and rankings. Those who want to be evaluated pay a fee, which pays for the ranking process. The organization making the rankings distributes awards among those who sponsored the contest. The winners use the results to tout their superiority over competitors in press releases, interviews, and advertising.

You may not have thought much about how your marketing activities and offerings could benefit from encouraging sponsorships. Now is a good time to remove such blinders. Companies are more interested than ever before in sponsorships to replace more expensive and less productive marketing programs. You can cash in to make cost breakthroughs when you help such organizations to meet their needs through helpful sponsorships of your high-quality activities and offerings.

Now, how is advertising different from a sponsorship? Where a sponsor obtains recognition for making an activity or offering possible along with privileged access to prospects and customers in exchange for a payment, advertisers are solely purchasing the right to put their commercial messages in front of prospects through some form of media that you provide.

We’ve all seen television advertising. At regular intervals in the regular programming, short commercial messages are inserted. Companies pay large fees for such time slots in addition to covering their own costs for producing the messages. The fee paid relates to the number of people who will see the message and their potential value as customers for the advertiser.

The same concept generally applies to magazines and newspapers. All or part of a printed page offers the opportunity to attract the eyes of readers. Because the whole publication may not be read, the assumed benefit is considered to be less than the overall readership. In addition, television advertising provides the opportunity to create more emotion… which, in turn, can be translated into making a bigger and more lasting impression with more people.

Advertising is also sold for placement on commercial vehicles such as taxis and trucks. More recently, some companies have been paying to display advertising on personal vehicles. Such exposure is often cheaper than renting billboard space and may offend fewer people who are concerned about cluttering the sides of roads.

With the advent of the Internet, advertising possibilities expanded. Initially, advertisers were encouraged to buy so-called banner ads that took up a big space near the top of the screen and said little. Most advertisers found that such ads weren’t worth much in terms of adding profitable sales.

Yahoo, Google, and others found that carrying commercial messages with some relevance to those reading the online page worked better for encouraging purchases from advertisers. Rather than advertisers paying to reach people who merely see the ad, payments for such ads are tied to how many people click on the ad to reach a site where there is a more extensive commercial message or an offering can be purchased. This media approach was intended to be similar to paying for attracting someone to a store where he or she could buy an offering. Accomplishing the latter was worth quite a lot more than simply exposing the name and offering of the advertiser to more eyeballs.

Through Web 2.0, Web sites can become communities where people spend many hours a day. On such sites, the advertising revenues can be a vast multiple of the cost of providing the site… assuming that enough visitors are attracted who post and view videos and photos, exchange opinions, share ideas, and interact in other ways. As an example, a student of mine developed a very sophisticated social networking site of this sort for families at a software cost of less than $3,000, yet the advertising potential of her site was several million dollars a year.

If you don’t have such a site now, you can inexpensively develop one that can become a major source of cost-reducing advertising revenue by using software designers and programmers who are based where pay rates are inexpensive. While working on the site, you can speak with your developers at no cost over Skype or another Voice-over-Internet-Protocol service. Naturally, you can have as many sites as you want… as long as each one serves a different purpose and attracts enough visitors to more than cover its costs through advertising revenues.

If you hold gatherings of customers and prospects and don’t have sponsors for such gatherings, you can also sell advertising to place on the materials that you share with attendees. In many cases, your advertisers will also market your gathering to their prospects and customers, and you may attract a lot more potential customers to attend. When that happens, you gain direct cost savings for your marketing in addition to the advertising subsidy.

You can provide videos on your Web site as well and sell time slots on such videos to advertisers. Such online advertising opportunities have become popular with truck and automobile manufacturers.

You can also put advertising on your buildings, your packages, and anyplace else where customers and prospects may see the messages. Your suppliers, for instance, may want to be recognized on your final offering in some way (even placing their logos on a Web page may be of interest) as Intel does with its “Intel inside™” stickers on personal computers and laptops.

The sky’s the limit for attracting advertisers. You should realize that when print media were more popular, publishers regularly earned a profit on their entire operations just from the advertising revenues. The subscription revenues, by comparison, were usually quite small… just a tiny fraction of total profits.

Can you provide both sponsorships and advertising? Yes, as long as you keep them separate. A sponsored event usually shouldn’t include advertising from those who aren’t sponsors, but Web sites can offer a combination of sponsor recognition and pay-per-click ads from organizations that don’t compete with sponsors. Some magazines have been following this dual course for a long time. Fortune, BusinessWeek, and Forbes, for instance, carry lots of ads for offerings and sell sponsorships to gatherings that senior executives pay to attend. Such gatherings are potentially quite profitable.

Why a Sex Addicts Need A Sponsor

The journey to recovery from sex addiction is extremely challenging. It can be difficult to make it even when a person has a strong personal commitment and a strong support group. Therefore it is extremely important that those with sex addiction have a sponsor.

Sponsorship is a common element in twelve step programs and plays an important role in the recovery process. The sponsor makes the journey to recovery a joint effort between the sponsor and the addict. It is designed to take away the isolation that so deeply affects people with sex addiction. Sponsors play a critical role in the successful recovery of people who are recovering from an addition, be it a sex addiction, drug, or alcohol related addiction.

According to Sex Addicts Anonymous (SAA), “A sponsor is a person in the fellowship who acts as a guide to working the program of SAA – a fellow addict can rely upon for support. Ideally, a sponsor is abstinent from addictive sexual behavior, has worked the steps, and can teach us what he or she has learned from working the program. We can learn from a sponsor’s experience, struggles, successes, and mistakes. Our sponsor can help explain program fundamentals, such as how to define our sexual sobriety. Most importantly, sponsors guide us through the Twelve Steps.”

As you can see, a sponsor is someone who acts as a partner in the addict’s recovery. The sponsor is an impartial person in the addict’s life. This will allow the addict to form a trusted relationship with his sponsor. It is important because the addict will not have the burden of guilt, shame or embarrassment with a sponsor as he would have with his family or friends. In this regard, the sponsor will be able to help the addict work through those feelings because he has been there at one point in his life as well.

The sponsor can keep the addict from becoming isolated. Because the sponsor has been in the same or similar situation, it is easy for him to relate to the addict and likewise, it is easier for the addict to relate to and trust the sponsor. Isolation is a severe problem that people with an addiction face. Therefore, the sponsor plays a large role in helping the addict make the first steps towards forming a new relationship with themselves and others and then move to the task of repairing damaged existing ones.

Because the sponsor has successfully completed the steps to recovery, he can act as a mentor to the addict. Hopelessness is a common stumbling block to addicts throughout the process of recovery. The sponsor will be able to effectively help the addict with his feelings of hopelessness. After all, the sponsor is living proof that there is reason for hope.

Ultimately, the sponsor will be able to provide the person in recover with valuable resources and hard learned lessons about the road to that recovery. Firsthand experience is often more powerful than textbook explanations and shared anecdotes about the recovery process. The sponsor will be able to reveal personal experiences and tips that have helped him to a successful recovery. In the end, the sponsor may become a lifelong friend who is always there to lend support in good and bad times.

Critical Steps When Choosing a Network Marketing Sponsor

I received this ad in my inbox today:

‘”NY Times Best Selling Author Robert Kiysoki says “Choosing the right sponsor is one of most important decision you will ever make in Network Marketing” Everyone talks the talk, but do they walk the walk? Everyone says their products, company and comp plan is the best in the industry? I have been the top sponsor in the USA for 3 years in a row and full time for over 7 years working with a a 15 year old publicly traded company. I have built my business 100% online without doing a single face to face or hotel meeting. I have shared the stage with Denis Waitley, Robert Allen and Mark Victor Hansen. I would like to personally invite you to attend my Radio show tonight live and see if I am the sponsor you are looking for? After you listen feel free to call me directly at XXX-XXX-XXXX about joining my team PS. don’t delay I personally choose only 3-4 people a month to personally train.”‘

That ad brought me again to the oft-asked question: What makes a good sponsor? This is a burning question for anyone contemplating network marketing.

I have been a network marketer for over 7 years. I even make money at it. I often meet prospects who choose a sponsor based on that sponsor’s rank rather than the direction of the team they are going to join. They listen to their sponsor’s promises rather than look at their sponsor’s track record.

Network marketing is a tough business. It is tough because anyone can join regardless of previous business experience, achievements or personal development. It is tough because the rewards are not instantaneous. It is tough because it really demands that a person maintain their vision at all times. Success in network marketing really demands that a person have an unshakable belief in their destiny and are truly willing to accept the journey. This unshakable belief must be in place no matter the sponsor.

All network marketers must pass through series of trials, just as any entrepreneur does, and have their beliefs challenged before they earn any consistent income in the industry much less rise to the top of their respective companies.

Remember, your sponsor’s check will never end up in your bank account and their achievement pin will never be on your trophy shelf. Neither the rank nor the achievements of a sponsor guaranty the success of the person they sponsor…far from it…the rank and the achievements only signify how far down the path of success and personal development a person has traveled. The truth is that if your sponsor is a Diamond Director, he or she is most likely looking for a way to retire and will only spend personal time with the fastest moving people in his or her organization. They may personally sponsor you, but they will place you in a portion of their organization under one of their leaders. You are on the clock for their personal time. If you are slow out of the gate, you will get left behind.

At one of our corporate training sessions one of the Diamond Directors said that he personally gives people 90 days. They plan out their business for the next 90 days…meetings, expectations, etc. If a person drops out of the training sequence at any time during that first 90 days, he will not work with them. Sounds harsh, but for people who value their time, this is the way it has to be.

The majority of people that I know who are at the tops of their companies do not have a sponsor, because, usually, their sponsor quit. Mine did, 60 days after I joined. I was the last person he sponsored. Fortunately I had a team to tap into so that I could continue to grow my business in spite of the fact that my sponsor quit.

When considering joining a specific team it is important to consider two key terms: Sponsor and Recruiter. Sponsor: Webster’s dictionary defines sponsor as someone who “assumes responsibility for some other person or thing” Recruiter, according to Webster’s dictionary, is one who “fills up the number of with new members: to replenish”.

A sponsor must be able to recruit but a sponsor and a recruiter are not the same thing. Anyone familiar with network marketing knows the person who posts the large numbers, has the great promotional volume but no recurring income. The recruiter is looking for the person who will “do it without me” the sponsor is looking for a worthy business partner to train.

Here are key questions to ask and issues to consider to help you get through the hype before you get started with any team

1) Are you working with the lone ranger?

If the person you are working with appears to be working alone, “ask are you by yourself or do you have a team?” At that point they should put you in touch with team members. If they cannot…you should not join with them. Remember they may quit and leave you without resources.

2) What is the training program?

If the person you are working with cannot point you in the direction of a set training format, move on. This is where the definition of sponsor is most important. The “thing” that your sponsor takes responsibility for is your training. You have to show up for it, but there must be a training program in place.

3) Is it duplicable and can it be duplicated by you?

Ask yourself if you can duplicate what the person you are working with is doing. You must be honest with yourself here. If your sponsor works leads, can you work them? Will you want to spend and hour or two per day 5 days a week doing it? Do you need to work with a group with your warm market? Though your sponsor works leads, can she support you as you work with your warm market or can she put you with a local group? If not move on.

4) What are the sponsor’s expectations of you?

A worthy sponsor will have some and should not be afraid to share them. If they don’t have any, you are dealing with a recruiter who is looking to post the numbers while looking for someone who will “do it without them”.

5) How long has your sponsor been with their company?

Generally, the longer the better. During your due diligence phase you should have found a company to be with long term. If your sponsor has been with a company less than a year that is okay, but you must be sure to meet other members of the team.

How to Get Sponsors – Free E-Training Helps Entrepreneurs, Groups, and Others

I’m ecstatic to show you just how easy getting sponsors for your project, music, organization or event can be. So, here’s Lesson 4 – on the house! Using simple, proven tactics, I show you the process for obtaining sponsorships – including the technique for quickly receiving checks in the mail in as little as 3 days. This is just one lesson of an exciting, 12- lesson online course.

Today in Lesson 4 of your 12- lesson, How to Get Sponsors e-training, we will discuss several modules that should be of great interest. Again, it’s huge, but not at all difficult to grasp. You’re doing a great job so far. Today we address some very important questions including: The number one question a sponsor wants answered in the proposal.

How to Get Sponsors: Lesson 4

Creating a Specific Strategy for Securing a Sponsorship:

Experimentation time is over. Corporations are putting big money behind sponsor campaigns. For example, PepsiCo recently shifted $20 million of its Super Bowl TV ad money to social cause marketing. When setting up your strategy for securing sponsorships, make sure you have project goals and mission before even approaching a prospect.

“We look for organizations that have business in their mission statement.” – Patti Ross, IBM marketing executive

Client-focused Questions

Never go in just seeking to receive cash from a sponsor. Creating a reciprocal road map is imperative for sponsorship success. The following are some important questions that can assist you in your assessment:

What are my monthly, quarterly, and annual cash goals? Are the sponsor and my product compatible? What skills will I need to effectively implement my sponsor-seeking activities? Who is my ideal sponsor? How will I make my first list of prospects based on this criterion? When will I make my first list of prospects? What system will I use to identify, one time, quarterly, and annual sponsorships? What are the special events or initiatives that I plan to host? What is my timeframe for each action? Upon answering the questions, you will immediately have a written plan that gives you a timeline, identifies your target market and outlines your financial goals.

What Are You Conveying to Your Sponsor? In your written and oral communications, always make a point to deliver in a positive and attractive light. What you send or give to people should project the image you want to convey: interesting, clear, concise, compelling, and descriptive. Be sure to proofread your work for spelling, punctuation, and grammar.

Sponsor materials such as brochures, flyers, and other documents are relatively easy and inexpensive to create. They should always be written on letterhead stationery and addressed to the appropriate individual. Additionally, they should describe the purpose of the sponsorship and the particulars of your effort. In the lessons to come, you will be provided with templates for several appeal letters and proposals.

In both your appeal letters and formal proposals, it is best to ask for a specific amount and to include as an enclosure a self-addressed envelope. There are many effective ways to present a proposal. Although there is no industry standard, there are certain fundamentals that should be executed. For example, make reference to current sponsors when appropriate.

When sending a letter asking for nominal sponsorship, you may consider enclosing materials which can assist you, including:

— Your product or organization’s history
— Copies of press releases and feature stories
— Testimonials
— Photographs
— Awards

Tips for Approaching Community Agencies and Corporations for Sponsorship

After identifying the prospect, it’s time to hone in on the important elements for your initial contact. The key is to connect with the mindset and goals of your prospective donor. You can best do this by gaining a thorough understanding of the organization so you have an idea of the best type of contribution to ask for. Be sure to include achievements and milestones your group has attained in your initial contact as well as in your meeting. Enthusiastically present them with a portfolio or proposal and explain the benefits – or the “What’s in it for me? – aspect they’ll receive by being affiliated with you. Your sponsors want to know “What’s in it for me?” Tell them. If you don’t do that, you’ll lose them before you have them. The following is a list of why corporations typically sponsor: Media Promotion Increased affinity with their consumers Cause-related Advertising Cause-related Marketing Increased Database Increased foot and web traffic Increased Profits.

Sponsorship Proposals Include a Solid Case for Support

The secret to securing sponsorships through your verbal and written communications is outlined in why you are saying what you do. To succeed, you must state your case for why a sponsor should support you. Your case for support is a viable. An excellent one will have your sponsor entering a partnership today. An effective case statement satisfies three criteria. It must be:

Credible Your sponsor must believe that you have the resources and competence to do what you say you will do. They must agree that the money they contribute is a necessary component in the means justifying.

Clear You must demonstrate a clear connection between the need you are addressing and how a sponsorship will meet that need. Remember: this is a sponsorship. Don’t spend a lot of time identifying a “problem” or making a plea for a “donation.” Sponsors need a reason to sponsor; and not necessarily a reason to give. The “bottom line” converts into money. The clearer you make this correlation, the more likely your sponsor will sign a contract.

Compelling Your job is to help your prospect see that your goals and mission are compelling. Corporations become interested in you based upon how they perceive you. Your objective is to present yourself as an influencer who has the power to make an impact upon their consumers as well as their organization. Illustrate your vision concisely and persuasively and invest time in developing a solid case for their sponsorship. Sponsors often sign after reading a proposal if it’s compelling, informative, entertaining and inspiring. Never overlook the obvious. You must attain your sponsor by creating and using a powerful sponsor acquisition program such as this course. You cannot afford to simply mail to your existing donors only. You need to replace the donors who never renew. Without a steady influx of new donors, you will be moving backwards each year, not forwards. Once you have a sponsor, work diligently to keep them. This is called sponsor cultivation. Upwards of 97 percent of sponsors acquired by an individual or organization never sponsor again simply because they were not asked to. Long-term, professional relationships are the most important variable in your program. A successful sponsorship program resigns the sponsor quarter after quarter, or year after year. Operate so you are consistently acquiring new, and resigning your current sponsors.